Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley-Reference-Cited by-同舟云学术

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Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley

Published:2005-09 Issue:5 Volume:48 Page:385-391
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Beverland Michael,Ewing Michael

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference7 articles.

1. Brand leadership;Aaker,2000

2. Jumping over the wheel;Blainey,1993

3. What's up doc?;Goldstein;The Australian Financial Review Magazine,2003

4. Brand child;Lindstrom,2003

5. On the come-up: Urban subcultures garner global appeal;Morris;Marketing News,2004

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