Motivational catalysts: the dominant role between prosocial personality and social entrepreneurial intentions among university students

Abstract

Purpose Social entrepreneurship has the potential to address societal challenges, and high-education students are expected to be future social leaders. However, engagement in social entrepreneurship remains low in many countries. This study aims to investigate the mediating role of motivational mechanisms (i.e. self-efficacy, social support and social worth) in the relationship between prosocial personality and social entrepreneurial intentions (SEIs). Design/methodology/approach Based on the theory of planned behaviour, the authors conducted a survey of 292 valid respondents from 35 major public and private universities. The collected data were analysed using the structural equation modelling technique. The reliability of the measurements and the model’s predictive capabilities are substantial and assured. Findings The findings suggest that prosocial personality alone does not directly predict social entrepreneurial behaviour. However, motivational forces are dominant mediators in the relationship between prosocial personality and SEIs. Specifically, self-efficacy, social support and social worth significantly mediate this relationship. Research limitations/implications The findings of this study provide insights into why prior studies on this topic has produced contradictory results. Practical implications The authors recommend that universities and policymakers provide adequate cognitive learning experiences, capacity-building programmes, funding support and recognition to enhance graduates’ inner strength and foster SEIs. Originality/value The empirical results resolve the contradictions found in many prior studies and highlight the importance of supportive mechanisms when promoting SEI in emerging regions.