The use of balanced scorecards in the strategic management of corporate communication-Reference-Cited by-同舟云学术

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The use of balanced scorecards in the strategic management of corporate communication

Published:2003-03-01 Issue:1 Volume:8 Page:44-59
ISSN:1356-3289
Container-title:Corporate Communications: An International Journal
language:en
Short-container-title:

Author:

Ritter Michael

Abstract

This article introduces the balanced scorecard model from Kaplan and Norton and makes a proposition about its application on communications by showing the case of the Corporate Relations & Communications division of Siemens Corporation in Argentina.

Publisher

Emerald

Subject

Organizational Behavior and Human Resource Management,Industrial relations

Reference1 articles.

1. Kaplan, R.S. and Norton, D.P. (1996), The Balanced Scorecard; Translating Strategy into Action, Harvard Business School Press, Boston, MA.

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