1. Corporate identity and corporate communications: creating a competitive advantage
2. Baratan, R. (1999), “PR professionals demand education”, Public Relations Voice, Vol. 2 No. 1, p. 44.
3. Public Relations in India Review of a Programme of Research*
4. Bernays, E.L. (1993), “The future of public relations: is licensing the answer?”, Journal of Corporate Public Relations, Vol. 3, pp. 8‐10.
5. Bovet, S. (1994), “Public relations in India growing exponentially”, Public Relations Journal, Vol. 50 No. 6, pp. 9‐14.