Public Relations in India Review of a Programme of Research*

Abstract

Public relations in India has witnessed a significant growth since the early 1990s. Based on the combined research of both authors over a period of 13 years, this article provides a meta-analysis and tracks recent changes within the profession keeping in mind the reconfiguring economic, societal, political and global/ local climate, we focus in-depth on the impact of societal culture and media environment on public relations in India.