Abstract
PurposeTo explore the case for, and value of, corporate communication practice in professional development.Design/methodology/approachThis article, based on the findings of the Corporate Communication Institute's (CCI) Corporate Communication Practices and Trends 2005 Study, aims to offer a positive relationship between corporate communication practice and productive global relationships as the underpinning of a sustainable business strategy.FindingsSuccessful global businesses recognize the value of corporate communication in meeting the challenges of global business.Originality/valueSuccessful professional development of the next generation of corporate communication executives will focus on understanding of corporate communication functions and on strategic implementation capabilities.
Subject
Organizational Behavior and Human Resource Management,Industrial relations
Reference30 articles.
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