Author:
Slabbert Yolandi,Barker Rachel
Abstract
Although the concept ‘organisation-stakeholder relationship (OSR)’ is not new and has beenresearched extensively in the literature, few attempts have been made to critically analyseexisting viewpoints and propose a unified conceptual framework. The main research problem ofthis paper is to address this lack of a commonly accepted conceptual framework for organisationalstakeholder relationships. This is done through a critical analysis of the different perspectivesand existing conceptual frameworks, using a qualitative method whereby strategic stakeholderidentification, OSR development, and OSR maintenance are integrated to propose a conceptualframework, subsequently termed SISOSR, for building organisation-stakeholder partnerships(OSPs) with strategic stakeholders. This article is structured as follows: Firstly, the key conceptsare defined; secondly, the building blocks of the framework are presented based on soundtheoretical constructs; and. thirdly, the SISOSR framework is graphically presented and discussedto elaborate on the proposed process of OSR building, followed by concluding arguments.
Publisher
University of Johannesburg