Integrated marketing communication: from tactics to strategy

Author:

Holm Olof

Publisher

Emerald

Subject

Organizational Behavior and Human Resource Management,Industrial relations

Reference9 articles.

1. IMC, brand communications, and corporate cultures

2. Holm, O. (2003), “A study of business pathology – diagnostics concerning victims of power and tradition in a market economy”,Global Issues of Business, Vol. 2, pp. 253‐63, Athens Institute for Education and Research.

3. Holm, O. (2004), “Victims of power and tradition in a market economy”,Business Strategy Review, Spring edition.

4. Kitchen, P.J. and Schultz, D.E. (1997), “Integrated marketing communications in US advertising agencies: an exploratory study”,Journal of Advertising Research, Vol. 37 No. 5, pp. 7‐18.

5. IMC - A UK Ad' Agency Perspective

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