A comparison of values in infomercials and commercials-Reference-Cited by-同舟云学术

A comparison of values in infomercials and commercials

Published:2002-03 Issue:1 Volume:7 Page:34-45
ISSN:1356-3289
Container-title:Corporate Communications: An International Journal
language:en
Short-container-title:Corp Comm: An Int Jnl

Author:

Hetsroni Amir,Asya Ilan

Publisher

Emerald

Subject

Organizational Behavior and Human Resource Management,Industrial relations

Reference36 articles.

1. Azaryahu, M. (2000), “McIsrael? On the Americanization of Israel”,Israel Studies, Vol. 5 No. 1, pp. 41‐64.

2. Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

3. Alternative measurement approaches to consumer values: The list of values and the rokeach value survey

4. Images of Ourselves: The Good Life in Twentieth Century Advertising

5. Beltramini, R.F. (1983), “The impact of infomercials: perspectives of advertisers and advertising agencies”,Journal of Advertising Research, Vol. 25, pp. 25‐31.

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Looking backwards to move forwards: assessing the informativeness of mobile shoppable video;The International Review of Retail, Distribution and Consumer Research;2020-12-10

2. Financial literacy among children: the role of involvement in saving money;Young Consumers;2016-06-20

3. Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo;Historia y Comunicación Social;2016-05-17

4. Unveiling Culturally Diverse Markets;Marketing and Consumer Behavior;2015

5. Unveiling Culturally Diverse Markets;Transcultural Marketing for Incremental and Radical Innovation;2014