Are artificial intelligence and machine learning suitable to tackle the COVID-19 impacts? An agriculture supply chain perspective

Abstract

PurposeThis article aims to model the challenges of implementing artificial intelligence and machine earning (AI-ML) for moderating the impacts of COVID-19, considering the agricultural supply chain (ASC) in the Indian context.Design/methodology/approach20 critical challenges were modeled based on a comprehensive literature review and consultation with experts. The hybrid approach of “Delphi interpretive structural modeling (ISM)-Fuzzy Matrice d' Impacts Croises Multiplication Applique'e à un Classement (MICMAC) − analytical network process (ANP)” was used.FindingsThe study's outcome indicates that “lack of central and state regulations and rules” and “lack of data security and privacy” are the crucial challenges of AI-ML implementation in the ASC. Furthermore, AI-ML in the ASC is a powerful enabler of accurate prediction to minimize uncertainties.Research limitations/implicationsThis study will help stakeholders, policymakers, government and service providers understand and formulate appropriate strategies to enhance AI-ML implementation in ASCs. Also, it provides valuable insights into the COVID-19 impacts from an ASC perspective. Besides, as the study was conducted in India, decision-makers and practitioners from other geographies and economies must extrapolate the results with due care.Originality/valueThis study is one of the first that investigates the potential of AI-ML in the ASC during COVID-19 by employing a hybrid approach using Delphi-ISM-Fuzzy-MICMAC-ANP.