The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s-Reference-Cited by-同舟云学术

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The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Published:1991-01 Issue:1 Volume:29 Page:
ISSN:0025-1747
Container-title:Management Decision
language:en
Short-container-title:Management Decision

Author:

Grönroos Christian

Publisher

Emerald

Subject

Management Science and Operations Research,General Business, Management and Accounting

Reference29 articles.

1. A MARKETING APPROACH FOR CUSTOMER RETENTION

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