A Salient Model of Relationship Marketing: Fundraising Effectiveness in Religious Nonprofits Organizations
Author:
Affiliation:
1. Agribusiness and Strategic Management Texas, A&M University , College Station, Texas, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2023.2178590
Reference88 articles.
1. The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
2. Predicting Volunteers' Intention to Return: An Examination of Brand Personality, Prestige, and Identification of Sporting Events
3. Service(s) Marketing Research: Developments and Directions
4. Why Do Donors Donate?
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