Service(s) Marketing Research: Developments and Directions-Reference-Cited by-同舟云学术

Service(s) Marketing Research: Developments and Directions

Published:2013-04-25 Issue:2 Volume:16 Page:150-171
ISSN:1460-8545
Container-title:International Journal of Management Reviews
language:en
Short-container-title:International Journal of Management Reviews

Author:

Baron Steve¹,Warnaby Gary²,Hunter-Jones Philippa¹

Affiliation:

1. University of Liverpool Management School; Chatham Street Liverpool UK

2. School of Materials; University of Manchester; Manchester M13 9PL UK

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Decision Sciences

Reference173 articles.

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2. The modern call center: a multi-disciplinary perspective on operations management research;Aksin;Production and Operations Management,2007

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4. Customer satisfaction, market share and profitability: findings from Sweden;Anderson;Journal of Marketing,1994

5. The life trajectory of social marketing: some implications;Andreasen;Marketing Theory,2003

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