Author:
Cummins Shannon,W. Peltier James,A. Schibrowsky John,Nill Alexander
Abstract
Purpose
– The purpose of this article is to review the consumer behavior and social network theory literature related to the online and e-commerce context.
Design/methodology/approach
– To conduct the review, the authors draw on a sample of 942 articles published from 1993 to 2012 addressing consumer behavior or social network issues in the online or social media context. The sample is analyzed by both era (incubation, expansion and explosion) and primary topic.
Findings
– Eight categories of online consumer behavior research are described. In the order from largest to smallest, these are: cognitive issues, user-generated content, Internet demographics and segmentation, online usage, cross cultural, online communities and networks, strategic use and outcomes and consumer Internet search.
Originality/value
– The literature has been summarized in each category and research opportunities have been offered for consumer behavior and social network scholars interested in exploring the online context.
Reference218 articles.
1. Abdul-Muhmin, A.G.
(2010), “Repeat purchase intentions in online shopping: the role of satisfaction, attitude, and online retailers’ performance”, Journal of International Consumer Marketing, Vol. 23 No. 1, pp. 5-20.
2. Adams, J.W.
(2006), “Striking it niche – extending the newspaper brand by capitalizing in new media niche markets: suggested model for achieving consumer brand loyalty”, Journal of Website Promotion, Vol. 2 No. 1, pp. 163-184.
3. Adapa, S.
(2008), “Adoption of internet shopping: cultural considerations in India and Australia”, Journal of Internet Banking and Commerce, Vol. 13 No. 2, p. -.
4. Adjei, M.
,
Noble, C.
and
Noble, S.
(2010), “The influence of C2C communications in online brand communities on customer purchase behavior”, Journal of the Academy of Marketing Science, Vol. 38 No. 5, pp. 634-653.
5. Adjei, M.
,
Noble, C.
and
Noble, S.
(2012), “Enhancing relationships with customers through online brand communities”, MIT Sloan Management Review, Vol. 53 No. 4, pp. 22-24.
Cited by
61 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献