Striking it Niche–Extending the Newspaper Brand by Capitalizing in New Media Niche Markets: Suggested Model for Achieving Consumer Brand Loyalty-Reference-Cited by-同舟云学术

Striking it Niche–Extending the Newspaper Brand by Capitalizing in New Media Niche Markets: Suggested Model for Achieving Consumer Brand Loyalty

Published:2006-04-28 Issue:1-2 Volume:2 Page:163-184
ISSN:1553-3611
Container-title:Journal of Website Promotion
language:en
Short-container-title:Journal of Website Promotion

Author:

Adams Jennifer Wood

Publisher

Informa UK Limited

Subject

Marketing,Computer Networks and Communications,Computer Science Applications

Link

http://www.tandfonline.com/doi/pdf/10.1080/15533610802104208

Reference16 articles.

1. The Visible Hand: Money, Markets, and Media Evolution

2. In Defence of the Hierarchy of Effects

3. Competing With Whom? Where? And How? A Structural Analysis of the Electronic Newspaper Market

4. Chyi, H. I. and Sylvie, G. August 1999. August, Opening the umbrella: Aneconomic analysis of online newspaper geography. Paper presented to the Media Management and Economics Division at the national conventional of the Association for Education in Journalism and Mass Communication, New Orleans

5. Gipson, M. July 2002. July, Playing the online game to win.Presstime. Available athttp://www.naa.org/Presstime/PTArtPage.cfm?AID=4409

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