Use of infographics as a technology-based information dissemination tool: the perspective of Egyptian public university libraries library staff

Abstract

PurposeThis study aims to explore the potential use of infographics as a technology-based information dissemination tool in Egyptian public university libraries.Design/methodology/approachA quantitative approach was used in the form of a survey conducted in February 202. The survey tool was a self-administrated questionnaire. The study sample consisted of valid responses from 231 library staff. Of this number, 173 (74.9%) were infographics users, and 58 (25.1%) were infographics users.FindingsInfographics users tended to be males between 31 and 45 years of age, mostly BA holders, librarians, with work experience ranging from 11 to 25 years. On the other hand, infographics nonusers tended to be also males between 31 and 45 years of age, mostly BA holders, librarians, with work experience ranging from 11 to 25 years. The majority of library staff used infographics mainly to provide information about the library's map, news, services, events, contact, working hours, policies and activities, to provide guidance, instructions on the library use, explain its classification scheme and provide statistical data. The largest number of library staff indicated that their use of informational infographics ranged from “Completely used” to “Most used”, followed by statistical infographics and timeline infographics The use of informational infographics and statistical infographics described to be at least fairly easy to them. In addition, the use of timeline infographics, statistical infographics and informational infographics has also been described to at least fairly useful to them. A very large number of infographics users indicated that these means are attractive, effective, persuasive, focused, easy to embed, easy to read, artistic, easy to track, highly digestible data, easily shareable, easily rememberable, informative and understandable. About two-thirds of infographics users showed that they provided infographics through a computer-based format, followed by both printed and computer-based formats, and printed format. Barriers, such as lack of awareness of infographics, lack of knowledge about infographics, lack of time needed and lack of necessary technical skills, have been described as the greatest barriers to the use of infographics by library staff.Originality/valueThis study is one of the very few studies concerned with the potential role of using infographics in Egyptian public university libraries, which relates to the presentation of information in the library environment.