Affiliation:
1. University of North Florida, USA
Abstract
This chapter aims to summarize the design considerations of motion infographics to engage stakeholders from the perspective of content marketing. Specifically, the authors synthesize and illustrate the role of motion infographics in facilitating content marketing and promoting stakeholder engagement. This research fills the gap by proposing a multidisciplinary area by exploring the relationships between motion infographics, content marketing, and stakeholder engagement. It provides valuable guidelines for practitioners to design and implement motion infographics in these relevant contexts.