Marketing applications in Greek academic library services-Reference-Cited by-同舟云学术

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Marketing applications in Greek academic library services

Published:2013-11-18 Issue:8/9 Volume:34 Page:632-649
ISSN:0143-5124
Container-title:Library Management
language:en
Short-container-title:Library Management

Author:

Garoufallou Emmanouel,Zafeiriou Georgia,Siatri Rania,Balapanidou Ekaterini

Publisher

Emerald

Subject

Library and Information Sciences

Reference47 articles.

1. Strategic planning for marketing library services

2. Issues in developing, managing and marketing electronic journals collections

3. Marketing Products and Services in Academic Libraries

4. Block, J. and Edzan, N.N. (2002), “Information marketing in Sri Lankan Academic Libraries”, Malaysian Journal of Library & Information Science, Vol. 7 No. 2, pp. 87-100.

5. Library 2.0: A Review of the Literature

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