Marketing Products and Services in Academic Libraries-Reference-Cited by-同舟云学术

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Marketing Products and Services in Academic Libraries

Published:1977 Issue:1 Volume:27 Page:
ISSN:0024-2667
Container-title:Libri
language:
Short-container-title:

Author:

BELLARDO TRUDI,WALDHART THOMAS J.

Publisher

Walter de Gruyter GmbH

Subject

Library and Information Sciences

Link

https://www.degruyter.com/document/doi/10.1515/libr.1977.27.1.181/pdf

Reference13 articles.

1. The Selling of the Library;Berry;Library Journal,1974

2. and Lazorick " Promotion of Information Services : An Evaluation of Alternative Approaches;Stern;ASIS Journal,1973

3. Marketing in Nonprofit Organizations Journal of Voluntary;July;Action Research,1974

4. Marketing for Nonprofit Organizations Harvard Business;Shapiro;Review,1973

5. Marketing Perspectives for ' ERIC - Like ' Information Systems Nov - Dec;Kuehl;ASIS Journal,1972

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Strategy of marketing and promotion of knowledge services in university libraries from the perspective of micro media: Evidence from China;Innovative Marketing;2022-02-02

2. Comparative analysis of library marketing studies in Korea and other countries from 2000 to 2013;Malaysian Journal of Library & Information Science;2016-12-01

3. Marketing applications in Greek academic library services;Library Management;2013-11-18

4. Perceptions of Academic Library Development Officers Regarding their Work in Fund-Raising;Advances in Library Administration and Organization;2012-01

5. Untapped Potential: Seeking Library Donors among Alumni of Distance Learning Programs;Journal of Library Administration;2010-08-10

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