Author:
Larson Paul D.,DeMarais Robert A.
Abstract
The supply‐side or demand‐servicing functions of
inventory are well‐known in the inventory,
logistics, and retailing literature. However, this
literature has yet to develop the demand‐stimulating
function of inventory. This article
introduces the concept of psychic stock, defined
as retail display inventory for stimulating demand.
Psychic stock is a minimum inventory level, which
is modelled by a partitioning of psychic, cycle, and
safety stock.
Subject
Management of Technology and Innovation,Transportation
Cited by
42 articles.
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