Highlighting supply-abundance increases attraction to small-assortment retailers

Author:

Gu YangjieORCID,Wu YuechenORCID

Funder

Fondation HEC

Publisher

Elsevier BV

Subject

Marketing

Reference60 articles.

1. An Experience-Utility Explanation of the Preference for Larger Assortments;Aydinli;International Journal of Research in Marketing,2017

2. The Need to Belong: Desire for Interpersonal Attachments as a Fundamental Human Motivation;Baumeister;Psychological Bulletin,1995

3. When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction;Botti;Journal of Consumer Research,2006

4. The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions;Botti;Journal of Consumer Research,2011

5. Theory of Psychological Reactance;Brehm,1966

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