Author:
Caber Meltem,Yilmaz Gökhan,Kiliçarslan Dogus,Öztürk Adnan
Abstract
Purpose
The purpose of this study is to examine how food neophobia, food involvement, tour guide performance and intention of local food consumption impact each other.
Design/methodology/approach
A survey was performed with a sample of international tourists visiting Antalya, Turkey, and the data were used to test the proposed research model by means of structural equation modelling.
Findings
Results reflected a causal relationship among the examined constructs. Although tour guide performance had an insignificant effect on food neophobia, tourists’ food involvement negatively impacted and decreased neophobia.
Originality/value
This study is an exceptional contribution to the literature, as it empirically investigates the role of tour guides on tourists’ local food consumption behaviour.
Subject
Tourism, Leisure and Hospitality Management
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