A test of the validity of Hofstede's cultural framework
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference19 articles.
1. The Effect of Cultural Orientation on Persuasion
2. Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
3. Ethical Sensitivity to Stakeholder Interests: A Cross-Cultural Comparison
4. A Paradigm for Developing Better Measures of Marketing Constructs
5. Beyond national culture: implications of cultural dynamics for consumer research
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