1. Marketing Social Marketing in the Social Change Marketplace
2. Using Social Marketing to Develop and Test Tailored Health Messages
3. Entertainment Television as a Healthy Sex Educator: The Impact of Condom-Efficacy Information in an Episode of Friends
4. Devine, M. (2005), “How to find the cherub in every brat”, The Sydney Morning Herald, 28 April, available at: www.smh.com.au/news/Miranda‐Devine/The‐cherub‐in‐every‐brat/2005/04/27/1114462100739.html (accessed 6 December 2007).
5. Edwards, H. (2005), “Super nanny or demonic Mary Poppins?”, The Sun‐Herald, 24 April, available at: www.smh.com.au/articles/2005/04/23/11141523 60705.html (accessed 6 December 2007).