Segmenting customer‐brand relations: beyond the personal relationship metaphor-Reference-Cited by-同舟云学术

Segmenting customer‐brand relations: beyond the personal relationship metaphor

Published:2006-12 Issue:7 Volume:23 Page:406-413
ISSN:0736-3761
Container-title:Journal of Consumer Marketing
language:en
Short-container-title:Journal of Consumer Marketing

Author:

Story John,Hess Jeff

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference8 articles.

1. Consumers and Their Brands: Developing Relationship Theory in Consumer Research

2. Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

3. Trust‐based commitment: multidimensional consumer‐brand relationships

4. Whence Consumer Loyalty?

5. Parvatiyar, A. and Sheth, J.N. (2001), “Customer relationship management: emerging practice, process, and discipline”, Journal of Economic and Social Research, Vol. 3 No. 2, pp. 1‐34.

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