Author:
Lu Wang Cheng,Xiong Chen Zhen
Subject
Marketing,Business and International Management
Reference45 articles.
1. Attitudes of Developing Counties Towards “Country-of-Origin” Products in an Era of Multiple Brands
2. Ahmed, S. and d'Astous, A. (2001), “Canadian consumers’ perceptions of products made in newly industrializing east Asian countries”,Journal of International Consumer Marketing, Vol. 11 No. 1, pp. 54‐81.
3. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
4. Bagwell, L.S. and Bernheim, B.D. (1996), “Veblen effects in a theory of conspicuous consumption”,The American Economic Review, Vol. 86 No. 3, pp. 349‐74.
5. A Note on Measuring Veblen's Theory of Conspicuous Consumption
Cited by
260 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献