Social Marketing of Alternative Transportation Modes
Author:
Affiliation:
1. Department of Marketing and Statistics, Aarhus School of Business, Aarhus University, Aarhus, Denmark
Publisher
Emerald Group Publishing Limited
Reference44 articles.
1. Habit and information use in travel mode choices
2. Social Marketing: Its Definition and Domain
3. The effects of non-contingent free bus tickets and personal commitment on urban bus ridership
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