Contextualizing or decontextualizing? The peril of using Western social capital scales in China

Abstract

Purpose – The purpose of this study is to promote Chinese indigenous research by examining a case in which adopting social capital (SC) scales developed in the Western context for Chinese samples can decontextualize inter-firm guanxi management in the Chinese context. Design/methodology/approach – Adopting the existing Western scales to measure SC, we collected data from Chinese executives participating in executive master of business administration programs on buyer–supplier relationship. Using the same items and data source, we identified post hoc factors representing guanxi dimensions. Ordinary least squared regressions were used for both guanxi and SC dimensions to test the hypotheses. Findings – Our analysis showed that Chinese natives responded to the Western SC items according to their understanding and mindsets rooted in guanxi. This was evidenced by the results from the post hoc-derived guanxi dimensions with the same data, which show better regression results for the hypotheses tested, although the construct validity was comparable. Adopting Western SC measurement scales deconceptualized the intricate Chinese context and inter-firm interactions. Research limitations/implications – It is inappropriate to borrow Western-developed scales for Chinese HRM research due to intricate differences in contexts. Doing so may run the risk of ignoring the Chinese context regarding the mechanisms and processes of complex human interactions, although it may produce superficial results consistent with the Western literature. Developing indigenous measurement scales should be considered not only as a preference but also as a requirement for Chinese management research. Originality/value – We empirically compared the difference between Western-developed measurement scales and a Chinese indigenous construct, as well as their impact on relationship management in relation to indigenous Chinese management research.