Can Blockchain technology help small islands achieve sustainable tourism? A perspective on North Cyprus

Abstract

PurposeThe purpose of this study is to explore the presence and use of Blockchain technologies (BCTs) in the North Cyprus hotel and tourism sectors by eliciting stakeholder perspectives on BCT's role in sustainable tourism development and the current state of its application in North Cyprus.Design/methodology/approachA qualitative methodology was used and primary data gathered via telephone interviews with sixteen managers of casino hotels. The researchers also used an observation technique for data collection in order to better analyse the existing case situation.FindingsAlthough the findings show similarities in the stakeholders' awareness of cryptocurrencies, they lack overall knowledge of BCTs. The responses of participants indicate a lack of knowledge regarding the use of BCTs, particularly the areas in which they can be used. North Cyprus' tourism and hotel sectors are significantly behind the curve in terms of adopting innovative technologies, due to traditional operational concerns and to the limited scope of policy development.Research limitations/implicationsPolicymakers should consider the practical implications for both the sector's and the country's resources in order to maximize environmental and financial gains.Practical implicationsThe promotion of sustainable tourism can be facilitated by the wider adoption of BCTs as it could enable operators to manage their network relationships and business operations in a more socially and environmentally responsible manner.Originality/valueNo prior studies were found that evaluate the presence of BCTs in support of tourism development in North Cyprus. This study will assist practitioners in comprehending the practical implications and will enable policymakers to develop sector-specific policies.