1. American Medical Association (1957), Principles of Medical Ethics, available: http://www.ama‐assn.org/ama1/pub/upload/mm/369/1957_principles.pdf (accessed July 1, 2010).
2. CEU; Professional Right of Conscience
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4. Bloom, M. (1999), “Direct‐to‐consumer advertising provides challenge to managed care”, Journal of Managed Care Pharmacy, Vol. 5 No. 2, pp. 101‐12.
5. The Impact of Denying a Direct-to-Consumer Advertised Drug Request on the Patient/Physician Relationship