The Impact of Denying a Direct-to-Consumer Advertised Drug Request on the Patient/Physician Relationship
Author:
Publisher
Informa UK Limited
Subject
Marketing,General Health Professions
Link
http://www.tandfonline.com/doi/pdf/10.1080/07359680903304294
Reference30 articles.
1. Memory and Comprehension of Magazine-Based Prescription Drug Advertisements among Young and Old Adults
2. Psychological Implications of Customer Participation in Co-Production
3. Direct Medical Care Costs of Unstable Angina Pectoris in a Defined Population
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