Modeling strategic management for cause‐related marketing
Author:
Publisher
Emerald
Subject
Marketing
Reference50 articles.
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1. CSR attribution: Is it the cornerstone of CSR success?;Journal of Humanities and Applied Social Sciences;2024-03-27
2. A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing;Journal of Hospitality & Tourism Research;2023-08-08
3. When Bad Becomes Good: The Role of Congruence and Product Type in the CSR Initiatives of Stigmatized Industries;Sustainability;2022-07-04
4. The influence of companies' moral associations on the product consumption experience: The role of moral disgust;Psychology & Marketing;2022-06-10
5. Determinants and Consequences of Cause–Brand Association: An Empirical Analysis;Vision: The Journal of Business Perspective;2022-04-01
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