1. Achrol, Ravi S. and Kotler, Philip (2006) `The Service-Dominant Logic for Marketing: A Critique ', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 320—33. Armonk: M.E. Sharpe.
2. Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum
3. Ambler, Tim (2006) `The New Dominant Logic of Marketing: Views of the Elephant', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 286—95. Armonk: M.E. Sharpe.
4. Arnould, Eric J., Price, Linda L. and Malshe, Avinash (2006) `Toward a Cultural Resource-Based Theory of the Customer', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 91—104. Armonk: M.E. Sharpe.
5. Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing