Can the building of trust overcome consumer perceived risk online?-Reference-Cited by-同舟云学术

Can the building of trust overcome consumer perceived risk online?

Published:2006-12 Issue:7 Volume:24 Page:746-761
ISSN:0263-4503
Container-title:Marketing Intelligence & Planning
language:en
Short-container-title:Mrkting Intelligence & Plan

Author:

Harridge‐March Sally

Publisher

Emerald

Subject

Marketing

Reference57 articles.

1. On‐line trust building in e‐enabled supply chain

2. Akaah, I.P. and Korganonkar, M.G. (1988), “A cojoint investigation of the relative importance of risk relievers in direct marketing”,Journal of Advertising Research, Vol. 13, pp. 36‐47.

3. Online banking: a field study of drivers, development challenges, and expectations

4. How much of brand equity is explained by trust?

5. Consumer-perceived risk and attitudes toward generically prescribed drugs.

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