CRM literature: conceptual and functional insights by keyword analysis
Author:
Publisher
Emerald
Subject
Marketing
Reference393 articles.
1. Technology acceptance in the banking industry
2. Customer relationship management and QM maturity: an examination of impacts in the health‐care and non‐health‐care setting
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4. Determinant elements of customer relationship management in e-business
5. Sustainable competitive advantage of internet firms
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