Guest editorial

Author:

Crittenden Victoria,Sarstedt Marko,Astrachan Claudia,Hair Joe,Lourenco Carlos Eduardo

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference40 articles.

1. Leveraging the corporate brand;California Management Review,2004

2. Parent brands’ influence on co-brand’s perception: a model-based approach;Journal of Product & Brand Management,2018

3. Evaluating the replicability of social science experiments in nature and science between 2010 and 2015;Nature Human Behaviour,2018

4. Robustness of partial least-squares method for estimating latent variable quality structures;Journal of Applied Statistics,1999

5. Chatterjee, D. Johnston, K. Green, D. Sobchuk, A. and Brrell, R. (2018), “Branding never sleeps: relentlessly measure, manage, and improve your brand”, available at: www.forrester.com/report/Branding±Never±Sleeps±Relentlessly±Measure±Manage±And±Improve±Your±Brand/-/E-RES77182 (accessed 5 February 2020).

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