Exploring social innovation through co-creation in rural India using action research

Abstract

Purpose Social innovation (SI) has been promoted by policymakers for addressing all kinds of social issues in the context of diminishing government resources. It is, however, difficult to assess the efficiency of SI-based public policies, as the process of SI itself remains largely nebulous. The purpose of this paper is to better understand this process with a focus on its early stage, until the point of identifying a socially innovative idea and in the context of disadvantaged rural communities in India. Design/methodology/approach Co-creation workshops were facilitated to generate socially innovative solutions in villages, using co-design technique. Following an action research approach, qualitative data was collected to produce case studies. Findings This study found that SI was appropriate for addressing development challenges in rural India. Facilitated co-creation was successful in involving all citizens and effective in generating SI. The authors developed a framework of generating SI through co-creation that gives a more precise understanding of the SI process. Practical implications The authors propose a method for co-creating SI that can be of significant use for practitioners. Findings can help design better and more socially impactful public policies. Originality/value This paper focusses on understanding the process of generating SI, using a participatory approach. It is the first work that has been conducted of this sort in the context of Indian rural villages.