The Mediterranean diet – a review of evidence relevant to the food and drink industry

Abstract

PurposeThe purpose of this paper is to inform readers of the cultural and scientific basis of the Mediterranean diet.Design/methodology/approachThis review was compiled using peer reviewed articles and with the support of Oldways, the non‐profit organisation responsible for designing the Mediterranean diet pyramid in association with Harvard School of Public Health. It is designed to create a resource, which could be disseminated within the food industry to stimulate debate and an understanding of the commercial opportunities for products based on the Mediterranean diet.FindingsFrom the review of information on the subject there is compelling evidence of the benefits of a Mediterranean diet having a beneficial effect on health status with a reduction in conditions such as coronary heart disease and cancers.Research limitations/implicationsThis is a literature review based on large studies of the Mediterranean diet and is not an intervention study.Practical implicationsIt is hoped that the food industry can consider the scientific and market research evidence presented and, through innovation and new brand development, offer the possibility of products, which will promote choice and access to increasingly healthy foods.Social implicationsThe compilation of evidence citing the benefits of the Mediterranean diet supports an easily adapted and flavourful diet with numerous health benefits. For the food industry it provides an original concept designed to support the research and development of new initiatives to promote healthy food products.Originality/valueThe benefits of the Mediterranean diet are shown to have significant benefits on health and are easily implemented.