Using ethnography in strategic consumer research

Author:

Elliott Richard,Jankel‐Elliott Nick

Publisher

Emerald

Subject

Marketing

Reference21 articles.

1. Alsop, R. (1986), “People‐watchers seek clues to consumers’ true behavior”,Wall Street Journal, 4 September, p. 29.

2. Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

3. Teenage Room Culture

4. Chen, L., Davies, A. and Elliott, R. (2002), “Gender and identity play on the Net – raising men for fun?”,Asia Pacific Advances in Consumer Research, Vol. 5.

5. Thinking the thoughts they do: symbolism and meaning in the consumer experience of the “British pub”

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