Eye Tracking Methodology; Theory and Practice20071Andrew T. Duchowski. Eye Tracking Methodology; Theory and Practice. Secaucus, NJ: Springer‐Verlag 2003. 250 pp., ISBN: 185236668-Reference-Cited by-同舟云学术

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Eye Tracking Methodology; Theory and Practice20071Andrew T. Duchowski. Eye Tracking Methodology; Theory and Practice. Secaucus, NJ: Springer‐Verlag 2003. 250 pp., ISBN: 185236668

Published:2007-04-10 Issue:2 Volume:10 Page:217-220
ISSN:1352-2752
Container-title:Qualitative Market Research: An International Journal
language:en
Short-container-title:Qualitative Mrkt Res: An Int J

Author:

Chamberlain Laura

Publisher

Emerald

Subject

Marketing

Reference3 articles.

1. Visual attention during brand choice: The impact of time pressure and task motivation

2. Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

3. Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory

Cited by 22 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Eye-Tracking and Psychological Analysis: The Impact of Building Shape on Visitor Visual Preference;Buildings;2024-08-31

2. Determining the Perception Created by Health Warnings on Plain Cigarette Packs with Visual Attention: Eye-Tracking Technique;Electronics;2024-07-30

3. Integrated Eye-Tracking Response Surface Analysis to Optimize the Design of Garden Landscapes;Land;2024-07-12

4. Evaluating the Usability of mHealth Apps: An Evaluation Model Based on Task Analysis Methods and Eye Movement Data;Healthcare;2024-06-30

5. Integrating eye tracking into a visual merchandising classroom: an exploratory study;International Journal of Fashion Design, Technology and Education;2024-03-26

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