Author:
Oyedele Adesegun,Saldivar Roberto,Hernandez Monica D.,Goenner Emily
Abstract
Purpose
This paper aims to empirically test a model of different facets of perceived value (economic, emotional, aesthetic and convenience) and social mindfulness (SM) as determinants of consumer satisfaction and repurchase intentions of mobile smart wristbands.
Design/methodology/approach
A questionnaire designed to assess these effects was administered to students at a Midwestern US university. Data were analyzed using AMOS structural equation modeling software.
Findings
The findings reveal that SM was significant in explicating perceived convenience value. The utilitarian value measures in the model (economic and convenience) were found to significantly affect satisfaction and in turn, repurchase intention. Surprisingly, all hedonic-related constructs in the model (emotional and aesthetic) did not significantly affect satisfaction and subsequently, repurchase intentions.
Practical implications
Findings from this research suggest that when targeting young adults, marketing managers and retailers should focus their efforts to convenience value as influenced by SM.
Originality/value
This is one of only a few studies in marketing to investigate the role of SM and perceived value on satisfaction and repurchase intentions of a technology gadget among young consumers.
Subject
Life-span and Life-course Studies,Economics, Econometrics and Finance (miscellaneous)
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4. The benefits of being present: mindfulness and its role in psychological well-being;Journal of Personality and Social Psychology,2003
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