Influencing factors of customer loyalty in mobile payment: A consumption value perspective and the role of alternative attractiveness

Author:

Zhang QiORCID,Ariffin Shaizatulaqma Kamalul,Richardson Christopher,Wang Yuling

Publisher

Elsevier BV

Subject

Marketing

Reference181 articles.

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4. Understanding proximity mobile payment acceptance among Saudi individuals: an exploratory study;Alabdan;Int. J. Adv. Comput. Sci. Appl.,2020

5. Effect of gratification on user attitude and continuance use of mobile payment services: a developing country context;Alhassan;J. Syst. Inf. Technol.,2020

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