Cascading effects of management actions on NPD in the manufacturing sector

Abstract

Purpose The purpose of this paper is to study the cascading effect of management actions on new product development (NPD) for achieving success in Indian manufacturing industries. The critical linkage of managerial support for establishing management actions has been explored to realize the NPD success in terms of financial and economic measures. Design/methodology/approach The structural equation modeling approach is used to investigate the relationship depicting the managerial control on management practices for NPD success. Primary data from 263 experts of Indian manufacturing industries have been collected for the purpose of this analysis. Findings Senior management motivation, risk-taking attitude, problem-solving capacity, awareness in novel development cascade the management actions such as information technology management, conflict management, project management, human resource management, strategic management, organizational factors, planning, long-term vision, and entrepreneurial culture to escalate the NPD success, which in turn be articulated by financial and economic terms. Practical implications The findings suggest that managerial support influences the adoption of management actions leading toward NPD success. The developed framework realizes the necessity of implementation of these management actions cascaded from the top management support (TMS) for influencing the financial and economic measures of NPD success. Originality/value The cascaded framework depicting the TMS for implementing management actions for NPD success in Indian manufacturing sectors adds novelty to the available literature. Moreover, this study uses a semi-structured questionnaire which incorporates the practical experiences of the experts for quantifying the constructs in a more detailed manner than available in the previous literature. Besides, the realization of comprehensive management actions along with the support from senior management escalates the implementation of the developed framework for NPD success in near future.