Author:
López-Guzmán Tomás,Uribe Lotero Claudia Patricia,Pérez Gálvez Jesús Claudio,Ríos Rivera Ingrid
Abstract
Purpose
The purpose of this paper is the segmentation of the tourists who visit a gastronomic festival in the city of Guayaquil, Ecuador, in accordance with their perceptions with respect to gastronomy.
Design/methodology/approach
To achieve this objective, the methodology used in this research has been the application of a multivariate technique of grouping items and the realisation of a post hoc single variate ANOVA analysis.
Findings
The principal conclusions resulting from this research are focussed on the segmentation of the tourists in three different groups and how the travellers’ interest in gastronomy leads to greater satisfaction with the destination.
Practical implications
The main practical implications are centred on better understanding of the key factors of how gastronomy can reinforce a tourist destination and produce greater satisfaction for the traveller.
Originality/value
Gastronomy is used as a source of inspiration in tourist destinations. This research reinforces this theme, taking on the study of a gastronomic festival in an important business destination, such as the city of Guayaquil, in a geographic area, Latin America, characterised by a recognised gastronomy but still little studied in the scientific literature.
Subject
Food Science,Business, Management and Accounting (miscellaneous)
Reference42 articles.
1. Designing festival experience to influence visitor perceptions: the case of a wine and food festival;Journal of Travel Research,2010
2. Local food: a source for destination attraction;International Journal of Contemporary Hospitality Management,2016
3. Local food festivals in Northeast Iowa communities: a visitor and economic impact study;Mananing Leisure,2007
4. A taste of tourism: visitors’ motivations to attend a food festival;Event Management,2011
5. Understanding the importance of food tourism to Chongging (China);Journal of Vacation Marketing,2015
Cited by
81 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献