Tourist Attitudes toward Heritage of a County in Western Hungary

Abstract

Preserving and passing on folk traditions and gastronomic culture to the next generation has always been an important task of elderly people in every single historic period. The main goal of this study is to provide a clear picture of travelers’ attitudes toward gastronomy and cultural values in a western Hungarian county. The presence of the Szigetköz Nature Park and some World Heritage sites (like Fertő-Hanság National Park and Abbey of Pannonhalma) requires responsible tourism planning that is environmentally, socially, and economically sustainable. When conducting quantitative research (survey based on questionnaires), special attention was paid to tourists’ knowledge of gastronomy values and architectural, cultural, and natural attractions. Four hypotheses were formulated in this study. The data collection took place between 1 September 2023 and 30, October 2023 (N = 666). The sample is not representative since the respondents were randomly selected. As opposed to previous studies, the most important novelty of this research is that tourists’ visits to different destinations were assessed while previous studies mainly focused on the interests of tourists.