Author:
Nasir Mohd,Adil Mohd,Dhamija Aruna
Abstract
Purpose
Under a dynamic business environment that is seen today, organizations need to adopt the right blend of strategies to attract, retain and maintain customers. Extant marketing literature has shed light on some key roles that after-sale service and the larger customer support system could play in attaining the same. Specifically, this paper aims to attempt to model the linkages between after-sales service, service quality, customer satisfaction, customer loyalty and word of mouth (WOM).
Design/methodology/approach
A structured questionnaire was used to collect data from 280 two-wheeler owners, who had a recent experience of after sales service at their respective authorized service centers, through purposive sampling method.
Findings
The findings reveal that both customer loyalty and repurchase intention significantly and positively mediate the relationship between customer satisfaction and word of mouth. This indicates that satisfied customers are more likely to be loyal to the service firms and would spontaneously engage themselves with positive word of mouth.
Originality/value
Despite the increasing importance of after-sales service, empirical researches on this subject have been quite limited. This study aims at filling the void in extant literature by examining the inter-relationships between after-sales service, service quality, customer satisfaction and WOM.
Subject
Business, Management and Accounting (miscellaneous)
Reference89 articles.
1. A critical review of alternative measures of telecommunications service quality;International Journal of Quality and Service Sciences,2020
2. SSTQUAL model: assessment of ATM service quality in an emerging economy;International Journal of Business Excellence,2020
3. Thai airways: key influencing factors on customers’ word of mouth;International Journal of Quality and Reliability Management,2018
Cited by
20 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献