Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective-Reference-Cited by-同舟云学术

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Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective

Published:2023-07-02 Issue: Volume: Page:1-29
ISSN:1522-8916
Container-title:Journal of African Business
language:en
Short-container-title:Journal of African Business

Author:

Majeed Mohammed¹^ORCID,Alhassan Seidu²,Asare Charles³,Mohammed Iddrisu⁴,Simpe Ofori Kwame⁵

Affiliation:

1. Department of Marketing, Tamale Technical University, Tamale, Ghana

2. Department of Secretaryship and Management, Tamale Technical University, Hubli, Ghana

3. Department of Marketing, Ghana Communication Technology University, Accra, Ghana

4. Department of Marketing and Entrepreneurship, University of Ghana Business School, University of Ghana, Accra, Ghana

5. School of Business and Social Science, International University of Grand-Bassam, Grand-Bassam, Ivory Coast

Publisher

Informa UK Limited

Subject

Development,Geography, Planning and Development

Link

https://www.tandfonline.com/doi/pdf/10.1080/15228916.2023.2230415

Reference144 articles.

1. Social media: Influencing customer satisfaction in B2B sales

2. The Antecedents of Incidental News Exposure on Social Media

3. Boosting Customer E-Loyalty: An Extended Scale of Online Service Quality

4. The risky side of inspirational appeals in personal selling: when do customers infer ulterior salesperson motives?

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Investigating Critical Effect of China Palace Museum’s Social Media Service Quality on Visitor’s Satisfaction;Journal of Law and Sustainable Development;2023-10-11

2. The Mediating Role of Public Identity in the Relationship Between Social Media Service Quality and Visitor’s Satisfaction in Palace Museum, China;Journal of Law and Sustainable Development;2023-10-11

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