Alongside, not against: balancing man with machine in the HR function

Abstract

Purpose In a world of mass technological advancement in our daily lives and in business, the HR function is facing an uphill battle. How can HR professionals ensure they are digitally transforming at the right pace for their business without losing the all-important human touch? Design/methodology/approach This paper outlines the thinking behind integrating artificial intelligence (AI) and automation technologies into HR, and it explores in depth each of the key ways in which we are beginning to see these technologies change HR as we know it. From operations to recruitment and interviewing, to on-boarding employees and maintaining performance, the opportunities are numerous – and they are right on the horizon. Findings AI and automation are already being integrated into HR in many organisations around the world. However, we can in the near future expect to see technology not only automating back-office functions, but increasingly taking on the more “human” elements of HR roles. There is a fine balance between man and machine, and while these technologies will increase efficiency, decrease bias and improve the value of HR in businesses, the human touch will always be the key to success. Originality/value This paper assesses not only how technology is impacting HR but also the interplay between man and machine, and it offers insights into how HR professionals can balance the need for digital transformation with the core human element of human resources. As such, it ties the human and the technology together inextricably, concluding that AI and humans work better together.