Abstract
Empirically examines important general beliefs consumers have about
products and marketing. Shows results from a survey of 458 consumers
about the degree of consumer endorsement for 20 key market beliefs.
Discusses these results in terms of implications for managers.
Subject
Marketing,Business and International Management
Reference13 articles.
1. The Dimensionality of Beliefs toward Advertising in General
2. Duncan, C. (1990), "Consumer Market Beliefs: A Review of the Literatureand an Agenda for Future Resarch", Association for Consumer Research Proceedings, pp.729-736.
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献