The Growing Importance of Software as a Driver of Value Exchange-Reference-Cited by-同舟云学术

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The Growing Importance of Software as a Driver of Value Exchange

Published:2019-09-19 Issue: Volume: Page:85-95
ISSN:1548-6435
Container-title:Review of Marketing Research
language:
Short-container-title:

Author:

Hofacker Charles F.

Publisher

Emerald Publishing Limited

Reference35 articles.

1. Why software is eating the world;The Wall Street Journal,2011

2. The implications of offering free versions for the performance of paid mobile apps;Journal of Marketing,2017

3. The current view and outlook for the future of marketing automation;Journal of Direct, Data and Digital Marketing Practice,2009

4. Factors influencing the acceptance of self-service technologies: A meta-analysis;Journal of Service Research,2016

5. On the difficulty of computations;IEEE Transactions on Information Theory,1970

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Extended Reality in Marketing—A Multiple Case Study on Internet of Things Platforms;Information;2022-05-27

2. Zero Customer Defection;Advances in Marketing, Customer Relationship Management, and E-Services;2022

3. Fostering CRM Through Artificial Intelligence;Advances in Marketing, Customer Relationship Management, and E-Services;2022

4. Brave New World? On AI and the Management of Customer Relationships;Journal of Interactive Marketing;2020-08

5. Transitioning to a Digital World;Review of Marketing Research;2019-09-19

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